Mike says: It all started when I shared a link to the KOTESOL RPSIG August 22nd Day of Reflection on a social network that allows more than 140 characters. My friend and fellow ELT professional commented Steve King on the logo for the 2015 KOTESOL International Conference (which can be seen below) shared along with the link, remarking, “Man that diagram… I’ve seen a dozen like it, a thousand. What is it with ELT conferences and wacky geometrical diagram concept logos?” He then went on to share some other images from various ELT conferences and I suggested a collection of these would be an interesting blog post. To my delight he graciously accepted the offer and wrote the entertaining piece that follows. Please feel free to share your thoughts or other memorable images in the comments. I will turn it over to Steve.
I’ve been working in ELT for quite some time, as a teacher, teacher trainer, and in publishing both as a researcher and as a business representative. That means I’ve been to quite a few conferences. TEFL this, TESOL that. Association of this or that. Here and there.
And it’s alright. I get to travel to a bunch of places, meet new people, meet up with old friends and colleagues, see some interesting talks, and have some meaningful interaction with people connected to a given project I might be working on. I quite like conferences. I’ve been to some tiny ones, such as Panama TESOL in 2013, which must have had all of 70 people, and to some huge ones such as the big TESOL International Events in Toronto, Dallas, and Philadelphia.
There’s one thing though that amuses, bewilders and bothers me. I’ve started even to look forward to seeing what spurious nonsense they’re going to come up with next. The next meaningless banality to wrap around what is plainly no more than a gathering of people who happen to work in the same industry.
I’m talking of course about the logo. You’ll find these on the conference program, on the lanyard you wear around your neck, on a banner above the stage in the plenary room, on posters throughout the conference site. On its website, its social media presence, on its call for proposals and on its conference proceedings book.
I’ll be blunt. More often than not, these are utterly meaningless, comically designed and, on occasion, almost unforgivably pretentious. There are two principally criminal elements to them:
The graphic: You might have a silhouette of the host city’s skyline at best, or, at worst, some contorted geometrical ‘concept’ design that’s somehow supposed to make you think, nay, to reflect on why we’re all here, in this city for the weekend. You get some amusingly trippy colors on these at times too. Bold reds. Pinks. Greens. YELLOW!
The slogan: These buzzword heavy word salads are rinsed, re-used, and repeated ad nauseum. The same freaking words over and over again. Community. Identity. Empowerment. Innovation. Challenges. Solutions. Transforming. I think maybe that there is an Online Conference Theme Buzzword Generator out there somewhere that organizers have been using. Or I would believe that, only there’s the fact that these words have been used continuously since before the internet was invented.
They’re not all bad. Researching this piece after a brief conversation with Mike Griffin, I actually found some I like. So let’s delve in. Here’s The Good, the Bad and the Downright Ugly of ELT Conference Logos.
TESOL International, Philadelphia 2012
Now this is actually excellent. Right as it says there on the tin. You have a conference theme that actually connects somehow to the host city in a positive way, and a nice graphic of some people, well, they’re just walking to a conference. In order to, I presume, do something or talk about something positive and excellent about their work. Well done, Philly. Well done.
JALT 2006, Kitakyushu
Now I went to this conference and I quite enjoyed it. But I can’t put my hand on my heart and say it had an effect whatsoever on my ‘identity’ or especially motivated me. I mean, presumably most people who were there kind of like their jobs and don’t need to schlep it all the way to Kitakyushu to feel motivated. I guess it kind of helped with community in that I bonded with a bunch of people over six pints of Guinness in an Irish bar on the conference Saturday, but really. Come on.
KOTESOL International Conference, 2015, Seoul
Man, it’s all in there on this one. Wacky geometrical logo: Check. Colors straight from a child’s candy stash: Check. Disconnected, disjointed sloganeering veering off in all sorts of actual and conceptual directions: Check. Confused and somewhat dazed look on my face as I try and figure all that out: Check.
TESOL 2015, TorontoOK. So what do we have here…. “Crossing borders”, huh? So…. Where are we going with this? Some place off to the right on a blue arrow that looks a bit like a Picasso Dolphin? ….so what next. “Building Bridges”. Let’s see, back across the border on the purple arrow thingy and sort of point back at the “Crossing Borders” thing? Why? This would be really confusing, but thank God you have those green and pink square joblets in the background to help you make some sense out of it.
Eurocall 2012, Gothenburg
“Using, Learning, Knowing. Using, Learning, Knowing. Using, Learning, Knowing. Using, Learning, Knowing. You are feeling very sleepy. Using, Learning, Knowing. Come into my cold, deathly embrace”
JALT PanSIG Conference 2015, Kobe
Oh boy. Where do I start with this one? It certainly raises something within me, but I can tell you for free it’s not ‘happiness’. It’s somewhere between ‘bewilderment’, and ‘outright confusion’ as to what possible narrative could come from this to lead to any semblance of tangible clarity around what this weekend was all about? This is straight from the happy-clappy-for-the-sake-of-it farm, isn’t it?
IATEFL BESIG Conference 2013, Budapest
Please folks, can someone who went to this tell me what exactly was going on here? Or are the attendees of this 2013 junket still trying to find their way home from Budapest?
MEXTESOL 2008, Guanajuato
So you’ve got a bronze statue dude, who is sort of inside a church or a cathedral, with another church inside. But it’s also outside And he has a hammer and he’s fixing a bronze shoe. And it’s all going on in a way in which just positively screams “New Ways for New Needs in ELT”
JALT Pan-SIG 2013, Nagoya
Is there something in the water in Japan? Yet again you have the assorted fruit flavors running all around your eyes, and this time they have a JIGSAW! Yeah! A freaking jigsaw people. But no buzzwords this time. Maybe they just kind of gave up.